Luxury brands send out secret cues, study finds

Luxury brands send out secret cues, study finds

LUXURY goods may sell the dream of mixing it with the rich and famous, but the bigger the branding the more you identify yourself as a “cashed-up bogan”.

And in a case of less is more expensive, luxury goods manufacturers have been charging a premium for the more discreetly-branded goods of similar quality, according to a US study into brand status.

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